Title

Live Dance Attendance and Alternative Forms of Entertainment: A Study of Preference Profiles for Live Dance Attendance in Relation to Potential Imperfect Technological Substitutes

Date of Award

5-2-2016

Access Restriction

Campus Access only theses

Degree Name

Bachelor of Arts

Department

Dance

Abstract

This paper looks to analyze the effects of technology’s growing sources of entertainment on the market for live dance. The paper discovers qualitatively; what factors affect attendance for live dance performances through the lens of a general social preference profile developed through statistical modeling using a survey sampling from the United States population in years 1993, 1998, 2000, and 2002. Findings shed light on behavioral economic factors and foundational values for live dance arts that directly affect its demand in the face of growing digital entertainment.

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