Start Date

15-12-2015 5:35 PM

Description

Over the past few years, the implementation of social media and the shift to online publications has drastically changed the landscape of journalism. As a staff member of The Los Angeles Loyolan, my university’s newspaper, I am interested in how readership has changed during this shift. Studies have shown that the proliferation of social media has led to the death of print publications and a grassroots journalism movement in which the common Internet user has the ability to consume and generate his or her own journalistic media through the click of a button. Using the Loyolan’s new analytics system Chartbeat as my analytical reference, my proposal seeks to discover how the specific formats of various social media platforms (such as Facebook, Twitter and Instagram) influences web traffic to the Loyolan website.

 
Dec 15th, 5:35 PM

The Social Media Shift: How New Media Impacts the Journalistic Landscape

Over the past few years, the implementation of social media and the shift to online publications has drastically changed the landscape of journalism. As a staff member of The Los Angeles Loyolan, my university’s newspaper, I am interested in how readership has changed during this shift. Studies have shown that the proliferation of social media has led to the death of print publications and a grassroots journalism movement in which the common Internet user has the ability to consume and generate his or her own journalistic media through the click of a button. Using the Loyolan’s new analytics system Chartbeat as my analytical reference, my proposal seeks to discover how the specific formats of various social media platforms (such as Facebook, Twitter and Instagram) influences web traffic to the Loyolan website.