Presenter Information

Jack McGillFollow

Start Date

11-12-2017 11:15 AM

Description

Transmedia storytelling, the telling of a single story across several different types of digital media, has been an avenue for both content creators and marketers to captivate audiences and draw in potential customers. With the introduction of the Marvel Cinematic Universe in 2008, franchise entertainment is now built on intertwining Hollywood-budgeted films with smaller-scale TV shows, comic books, webseries, and novels. Alongside this growth in the transmedia market, high quality content creation has become more accessible for independent storytellers with the spread of high-speed Internet, as well as the increasing affordability of gear and software. Now, in 2017, the consumer market is being introduced to more niche digital technologies like virtual reality and augmented reality. As this type of technology continues to progress and online media is being used more and more, how will the transmedia industry be affected? This research project aims to go into depth on the past, present, and future of transmedia content by gaining insight from Los Angeles-based transmedia creators on how they are implementing these new platforms into their storytelling workflows.

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Mentor: Dr. Sue Scheibler

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Dec 11th, 11:15 AM

Transmedia Storytelling in the Age of New Media

Transmedia storytelling, the telling of a single story across several different types of digital media, has been an avenue for both content creators and marketers to captivate audiences and draw in potential customers. With the introduction of the Marvel Cinematic Universe in 2008, franchise entertainment is now built on intertwining Hollywood-budgeted films with smaller-scale TV shows, comic books, webseries, and novels. Alongside this growth in the transmedia market, high quality content creation has become more accessible for independent storytellers with the spread of high-speed Internet, as well as the increasing affordability of gear and software. Now, in 2017, the consumer market is being introduced to more niche digital technologies like virtual reality and augmented reality. As this type of technology continues to progress and online media is being used more and more, how will the transmedia industry be affected? This research project aims to go into depth on the past, present, and future of transmedia content by gaining insight from Los Angeles-based transmedia creators on how they are implementing these new platforms into their storytelling workflows.