Start Date
17-12-2015 3:15 PM
Description
HSBC and Goldman Sachs have identified the Philippine and Indonesian markets to grow in prominence in the future. Their rapid economic growth, their rise in discretionary income, and the general number of firms that are increasing going global contribute to the necessity of cross-cultural research involving these two countries. My research will focus on the rapidly growing food service industry, specifically focusing on the question: which attributes are important for customer satisfaction to Filipino and Indonesian college students when they are at a dine-in restaurant?
The Effect of Culture on Customer Satisfaction
HSBC and Goldman Sachs have identified the Philippine and Indonesian markets to grow in prominence in the future. Their rapid economic growth, their rise in discretionary income, and the general number of firms that are increasing going global contribute to the necessity of cross-cultural research involving these two countries. My research will focus on the rapidly growing food service industry, specifically focusing on the question: which attributes are important for customer satisfaction to Filipino and Indonesian college students when they are at a dine-in restaurant?
