Start Date
11-12-2017 11:00 AM
Description
Because the cosmetics industry tends to set the standard of beauty in society, the lack of representation of racial and/or ethnic minorities in the beauty industry can have psychological impacts on minority consumers. These impacts are to the point where their perceptions of beauty have been skewed to exclude themselves as a result of not seeing themselves represented in advertisement campaigns and product releases by major cosmetics companies. In this lack of representation, consumers’ self-perception, self-esteem, and self-confidence can be negatively influenced. The purpose of this study is to examine the negative impacts that that the lack of minority representation in the cosmetics industry has on specifically LMU students, through short surveys to be distributed online via Qualtrics.
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Diversity in the Beauty Industry
Because the cosmetics industry tends to set the standard of beauty in society, the lack of representation of racial and/or ethnic minorities in the beauty industry can have psychological impacts on minority consumers. These impacts are to the point where their perceptions of beauty have been skewed to exclude themselves as a result of not seeing themselves represented in advertisement campaigns and product releases by major cosmetics companies. In this lack of representation, consumers’ self-perception, self-esteem, and self-confidence can be negatively influenced. The purpose of this study is to examine the negative impacts that that the lack of minority representation in the cosmetics industry has on specifically LMU students, through short surveys to be distributed online via Qualtrics.
Comments
Mentor: Dr. Susan G. McDaniel, Communication Studies