Presenter Information

Grayson McKimFollow

Start Date

11-12-2019 12:10 PM

Description

The independent video game market has been on a downward trend for several years. While the tools for game development have become accessible to anyone with a computer, a dying interest in small-time games juxtaposes the thousands of new indie games that hit this market each year. This research hopes to investigate how two specific independent video game developers have designed, developed, and marketed their games towards great success. These case studies demonstrate the great-making qualities of most indie games, such as tight, simplistic design, and nostalgic art styles. Academic works interpreted in reference to these games will extend the discussion in academic style. The product of this research will hopefully help small-time developers find success, bolster the industry, and lay the way for future research in this field.

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Mentor: Josh Morgan

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Dec 11 2019

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Dec 11th, 12:10 PM

Marketing the Indie Video Game

The independent video game market has been on a downward trend for several years. While the tools for game development have become accessible to anyone with a computer, a dying interest in small-time games juxtaposes the thousands of new indie games that hit this market each year. This research hopes to investigate how two specific independent video game developers have designed, developed, and marketed their games towards great success. These case studies demonstrate the great-making qualities of most indie games, such as tight, simplistic design, and nostalgic art styles. Academic works interpreted in reference to these games will extend the discussion in academic style. The product of this research will hopefully help small-time developers find success, bolster the industry, and lay the way for future research in this field.