Date of Completion

4-1-2025

Degree Type

Honors Thesis

Discipline

Finance (FNCE)

First Advisor

Hai Tran

Abstract

From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels & Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of $1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with well-known brand names. This report includes a comprehensive business and industry overview, financial valuation models, and a detailed discussion of the assumptions used in the models. I will provide specific recommendations for Playa to improve its operations and business model, consistent with the growth assumed in my financial models.

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