Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
Document Type
Article
Publication Date
2013
Abstract
This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
Citation / Publisher Attribution
Kennedy, Marie R. 2013. Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications. Collaborative Librarianship 5(1).
Repository Citation
Kennedy, Marie R., "Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications" (2013). LMU Librarian Publications & Presentations. 12.
https://digitalcommons.lmu.edu/librarian_pubs/12
