Title

Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

Document Type

Article

Publication Date

2013

Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Citation / Publisher Attribution

Kennedy, Marie R. 2013. Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications. Collaborative Librarianship 5(1).

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