As our lives become more driven by technology, California’s privacy laws fall short of protecting our personally identifiable information. Vehicles in particular present an increasing privacy concern, as our automobiles become more computer and less car. Cars today have increasingly sophisticated capabilities, stemming from connected technology and sensors, and their ability to capture geolocation and biometric data. This data can be used to make inferences about drivers’ behavioral patterns and daily habits. This Article analyzes whether California’s privacy laws—California Online Privacy Protection Act (“COPPA”) and Shine the Light—adequately address privacy concerns regarding driver data collected by the connected car. This Article considers how notice and consent can effectively protect connected car drivers, and concludes that consumers need a more effective way to manage how connected car data is collected, retained, and used.
Marisa Tashman, Who's Driving You? Driver Data Remains Unprotected Under COPPA and Shine the Light, 50 Loy. L.A. L. Rev. 423 (2017).