Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Authors

Andrew Rohm, Loyola Marymount UniversityFollow

Document Type

Article

Publication Date

11-1-2016

Digital Commons @ LMU & LLS Citation

Rohm, Andrew, "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion" (2016). Marketing & Business Law Faculty Works. 105.
https://digitalcommons.lmu.edu/mbl_fac/105