Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Document Type
Article
Publication Date
12-1-2013
Digital Commons @ LMU & LLS Citation
Rohm, Andrew, "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance" (2013). Marketing & Business Law Faculty Works. 107.
https://digitalcommons.lmu.edu/mbl_fac/107
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