The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.
Copyright © 2015 Pepperdine University. This article has been reprinted with permission from Pepperdine University.
Mallinger, M. & Stefl, M. (2015). Big Data Decision Making. Graziadio Business Review, 18(2), http://gbr.pepperdine.edu/2015/10/big-datadecision- making/