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The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.

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Copyright © 2015 Pepperdine University. This article has been reprinted with permission from Pepperdine University.

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Mallinger, M. & Stefl, M. (2015). Big Data Decision Making. Graziadio Business Review, 18(2), making/

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