Collaborative Marketing for Electronic Resources ER&L presentation
This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.
Kennedy, Marie R., "Collaborative Marketing for Electronic Resources ER&L presentation" (2012). LMU Librarian Publications. Paper 5.