Title

Collaborative Marketing for Electronic Resources ER&L presentation

Document Type

Conference Presentation

Publication Date

2012

Abstract

This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.

Comments

This research was presented at the annual conference of Electronic Resources & Libraries, Austin TX.