Document Type

Book Chapter - On Campus Only

Publication Date



Dean Scheibel's study of two rock bands illustrates how examining the interrelationship of three types of symbolic forms (organizational metaphors, stories, and fantasy themes) can yield a sophisticated analysis of organizational culture. Scheibel applies the culture perspective advocated by Pacanowky and O'Donnell-Truijillo; he explains metaphors, stories, and fantasy themes, then uses them in understanding tworock bands—The Grind and Charm. Scheibel's analysis demonstrates that the metaphors, stories, and fantasy themes in every day talk are powerful contributors to the culture of that organization. How difficult would it be for a member of The Grind to become a member of Charm? Why? Would you rather be a member of one band or the other? Why?

Recommended Citation

Scheibel, Dean. (1990). The emergence of organizational culture. In S. R. Corman, S. P. Banks, C. R. Bantz, & M. E. Mayer (Eds.), Foundations in organization communication (pp. 154-164). New York: Longman.