Unconventional Strategy Delivers Remarkable Resulst: The Story of Nitto Tire: a Japanese brand, raised in America
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Description
Tomo Mizutani is a 30+ year tire industry veteran known for his award-winning marketing innovations, consumer insights and auto industry contributions. Tomo will share his inspiring journey – from his first time living in the U.S. to how he transformed the Nitto brand into a leading off-road and street performance tires experience.
Publication Date
4-15-2019
Disciplines
Business
Recommended Citation
Mizutani, Tomo, "Unconventional Strategy Delivers Remarkable Resulst: The Story of Nitto Tire: a Japanese brand, raised in America" (2019). D.K. Kim Foundation Lecture Series. 15.
https://digitalcommons.lmu.edu/dkkimfoundationlectureseries/15
