Start Date
17-12-2021 9:30 AM
Description
Advertising is a powerful tool that has the ability to influence and manipulate the masses. It sometimes reflects society but can also just create one-dimensional images that propagate unrealistic and negative stereotypes. In the late 20th and early 21st century, advertising generated misconceptions that a woman’s place was in the home. As social mores shifted that evolved into the notion that a woman could be all things to all people all at once. Marketing influences societal behaviors, which propagates harmful stereotypes that men, women, and children embrace. The images of women solely in the home waiting hand and foot on her husband as well as the woman as someone who could “bring home the bacon, fry it up in a pan and never ever let you forget you’re a man” are at each end of a negative continuum. I believe these depictions further subjugated women to roles that do not allow them autonomy and freedom to be themselves.
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Stereotypical Depictions of Women Affecting Society
Advertising is a powerful tool that has the ability to influence and manipulate the masses. It sometimes reflects society but can also just create one-dimensional images that propagate unrealistic and negative stereotypes. In the late 20th and early 21st century, advertising generated misconceptions that a woman’s place was in the home. As social mores shifted that evolved into the notion that a woman could be all things to all people all at once. Marketing influences societal behaviors, which propagates harmful stereotypes that men, women, and children embrace. The images of women solely in the home waiting hand and foot on her husband as well as the woman as someone who could “bring home the bacon, fry it up in a pan and never ever let you forget you’re a man” are at each end of a negative continuum. I believe these depictions further subjugated women to roles that do not allow them autonomy and freedom to be themselves.
Comments
Mentor: Nicolas Rosenthal