Start Date
13-12-2021 11:30 AM
Description
The fashion industry is one of the leading forces behind global warming due to its manufacturing process's adverse effects on the environment. Sustainable clothing sources can combat this only if consumers choose their products over fast fashion companies. Generation Z has been a leading force in the climate movement, emphasizing it as one of their top concerns. However, they are also one of the leading consumers of fast fashion companies such as Zara, Shein, and Princess Polly. This gap between Gen Z's exclamation of concern for the environment and their shopping habits within fast fashion is called the "value-action" gap. Several factors may contribute to this, such as the price of an item, its accessibility, quality, whether it is in season or not, and more. Looking at these factors and which is the most important to Gen Z when evaluating clothing pieces may help sustainable fashion companies attract the Gen Z market more. Therefore, I am hoping my findings will help slow the adverse effects of the fashion industry on climate change.
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Investigating The Driving Factors Behind Generation Z’s Fashion Consumption
The fashion industry is one of the leading forces behind global warming due to its manufacturing process's adverse effects on the environment. Sustainable clothing sources can combat this only if consumers choose their products over fast fashion companies. Generation Z has been a leading force in the climate movement, emphasizing it as one of their top concerns. However, they are also one of the leading consumers of fast fashion companies such as Zara, Shein, and Princess Polly. This gap between Gen Z's exclamation of concern for the environment and their shopping habits within fast fashion is called the "value-action" gap. Several factors may contribute to this, such as the price of an item, its accessibility, quality, whether it is in season or not, and more. Looking at these factors and which is the most important to Gen Z when evaluating clothing pieces may help sustainable fashion companies attract the Gen Z market more. Therefore, I am hoping my findings will help slow the adverse effects of the fashion industry on climate change.
Comments
Mentor: Cathleen McGrath