Presenter Information

Brooke LynchFollow

Start Date

12-12-2022 6:10 PM

Description

Abstract: The United States has a notoriously poor voter registration rate which leads it to lag in voter turnout for its elections in comparison to other countries with similar government structures. The U.S. government needs a medium to incite citizens to register to vote outside of its own domains. Social media has already proven itself to be a mass mobilizer of its users. With approximately 72% of U.S. citizens using at least one social media network, social media has the opportunity to mobilize millions of U.S. citizens to register to vote (Pew Research Center, 2021). This project investigates the role social media plays in effectively spreading voter information and motivating its users to register to vote. To determine social media’s role in increasing registration this project will administer a survey through Amazon Mechanical Turk which simulates a social media feed with the inclusion of voting information. Ultimately, this article hopes to demonstrate that social media can be effectively utilized to spread voting information and increase voter registration rates in the United States in order to create fairer and more accurate voter representation in America’s democracy.

Comments

Mentor: Dr. Richard Fox

Click below to download individual papers.

  • Lynch Proposal.pdf (108 kB)
  • Share

    COinS
     
    Dec 12th, 6:10 PM

    Voting in America: The Impact of Social Media on Voter Registration

    Abstract: The United States has a notoriously poor voter registration rate which leads it to lag in voter turnout for its elections in comparison to other countries with similar government structures. The U.S. government needs a medium to incite citizens to register to vote outside of its own domains. Social media has already proven itself to be a mass mobilizer of its users. With approximately 72% of U.S. citizens using at least one social media network, social media has the opportunity to mobilize millions of U.S. citizens to register to vote (Pew Research Center, 2021). This project investigates the role social media plays in effectively spreading voter information and motivating its users to register to vote. To determine social media’s role in increasing registration this project will administer a survey through Amazon Mechanical Turk which simulates a social media feed with the inclusion of voting information. Ultimately, this article hopes to demonstrate that social media can be effectively utilized to spread voting information and increase voter registration rates in the United States in order to create fairer and more accurate voter representation in America’s democracy.