The Minamata-Frutiger Parade
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Date of Completion
12-11-2026
Degree Type
Honors Thesis - Campus Access
Discipline
Film and Television Production (PROD)
First Advisor
Mischa Livingstone
Abstract
The first chatbots had personality. But since the millennium, they’ve only sweet talked, and we stopped being honest with ourselves. We shoot up on screens and tom peep on screens and talk blues on screens, and I’m goddam sick of all this spoiled love. The dominant style of Web1 is called Frutiger Aero, after the Frutiger humanistic sans serif font which reimagined the chrome sci-fi future as natural and accessible. The towers were falling, the synth pads were calling, the fish were blues talking from the market stalls, and Eno, Ferraro, Lopatin conducted the opera from a bright green field. This prophetic typeface hangs in every corner street and browser window, unrecognized, a forgotten outlaw, drawn and quartered by today’s web2 corporate minimalism, concise inoffensive messaging, the functional sculpture, the eco-friendly office space. Web3 is quicksilver sea and neuron hellfire. I made this film with childhood binary, online hallucinations, and the lonely scriptures of lost design, because I won’t be complicit in the play pretend propaganda of commercial films that argue for a functional art.
Recommended Citation
Koehn, Brett A. and Livingstone, Mischa, "The Minamata-Frutiger Parade" (2026). Honors Thesis. 604.
https://digitalcommons.lmu.edu/honors-thesis/604

