Document Type


Publication Date



Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”

Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.

Findings. Based on the data gathered as the result of the project we hope to determine if college and universities working together and sharing data can help to define “best practices” in marketing of electronic resources using a collaborative model.

Originality. The literature in the area of marketing of electronic resources in libraries is sparse, and as a result we cannot easily determine a path for successful marketing of our resources. This project proposes a model to quickly educate and gather data to begin building best practices in the area of marketing electronic resources.

Citation / Publisher Attribution

Kennedy, Marie R. 2011. “Collaborative Marketing for Electronic Resources.” Library Hi Tech News 28(6): 22-24.