Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions

Authors

Velitchka Kaltcheva, Loyola Marymount UniversityFollow

Document Type

Article

Publication Date

1-1-2017

Digital Commons @ LMU & LLS Citation

Kaltcheva, Velitchka, "Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions" (2017). Marketing & Business Law Faculty Works. 109.
https://digitalcommons.lmu.edu/mbl_fac/109