Document Type
Article
Publication Date
2017
Abstract
This issue of the Journal of Public Policy & Marketing fJPPMJ is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence o/MPPM. Serving as the editor of a major journal such as J PPM is a learning experience. My service as editor of J PPM, combined with my prior terms as editor or" Journal of Marketing and Journal of the Academy of Marketing Science, has taught me a great deal about the marketing discipline, the enterprise of scholarly research, and the role of marketing in a broader societal context. I use this final editorial to share some of what I have learned and to offer advice to scholars who wish to contribute to scholarship in marketing and public policy.
Original Publication Citation
Stewart, David W. “Mysteries, Markets, and Myths: Publishing Relevant Policy Research.” Journal of Public Policy & Marketing, vol. 36, no. 2, Sept. 2017, pp. 193–195, doi:10.1509/jppm.36.2.1.
Digital Commons @ LMU & LLS Citation
Stewart, David, "Mysteries, markets, and myths: Publishing relevant policy research" (2017). Marketing & Business Law Faculty Works. 49.
https://digitalcommons.lmu.edu/mbl_fac/49
