Document Type
Article
Publication Date
2015
Abstract
The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.
Original Publication Citation
Mallinger, M. & Stefl, M. (2015). Big Data Decision Making. Graziadio Business Review, 18(2), http://gbr.pepperdine.edu/2015/10/big-datadecision- making/
Publisher Statement
Copyright © 2015 Pepperdine University. This article has been reprinted with permission from Pepperdine University.
Digital Commons @ LMU & LLS Citation
Mallinger, Mark and Stefl, Matt, "Big Data Decision Making" (2015). Marketing & Business Law Faculty Works. 5.
https://digitalcommons.lmu.edu/mbl_fac/5
