Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing
Document Type
Article
Publication Date
Fall 2023
Original Publication Citation
Viswanathan, Madhu. “Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing.” Journal of Public Policy & Marketing, vol. 42, no. 4, Oct. 2023, pp. 358–60. https://doi.org/10.1177/07439156231185420.
Digital Commons @ LMU & LLS Citation
Viswanathan, Madhubalan, "Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing" (2023). Marketing & Business Law Faculty Works. 52.
https://digitalcommons.lmu.edu/mbl_fac/52
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