Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing

Authors

Madhubalan Viswanathan, Loyola Marymount UniversityFollow

Document Type

Article

Publication Date

Fall 2023

Comments

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Recommended Citation

Viswanathan, Madhu. “Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing.” Journal of Public Policy & Marketing, vol. 42, no. 4, Oct. 2023, pp. 358–60. https://doi.org/10.1177/07439156231185420.