Document Type
Article
Publication Date
2017
Abstract
The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?
Original Publication Citation
Stefl, M. & Rohm, A. (2017). Is the Internet Killing your Creative Potential? Graziadio Business Review, 20(1). http://gbr.pepperdine.edu/2017/04/is-the-internet-killing-your-creative-potential/
Publisher Statement
Copyright © 2017 Pepperdine University. This article has been reprinted with permission from Pepperdine University.
Digital Commons @ LMU & LLS Citation
Stefl, Matt and Rohm, Andrew PhD, "Is the Internet Killing your Creative Potential?" (2017). Marketing & Business Law Faculty Works. 6.
https://digitalcommons.lmu.edu/mbl_fac/6
