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The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?

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Copyright © 2017 Pepperdine University. This article has been reprinted with permission from Pepperdine University.

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Stefl, M. & Rohm, A. (2017). Is the Internet Killing your Creative Potential? Graziadio Business Review, 20(1).

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