Differentiating goods and services retailing using form and possession utilities

Authors

Robert Winsor, Loyola Marymount UniversityFollow

Document Type

Article

Publication Date

3-1-2004

Digital Commons @ LMU & LLS Citation

Winsor, Robert, "Differentiating goods and services retailing using form and possession utilities" (2004). Marketing & Business Law Faculty Works. 82.
https://digitalcommons.lmu.edu/mbl_fac/82