The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances
Document Type
Article
Publication Date
6-1-2002
Digital Commons @ LMU & LLS Citation
Winsor, Robert, "The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances" (2002). Marketing & Business Law Faculty Works. 84.
https://digitalcommons.lmu.edu/mbl_fac/84
COinS
