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Aims & Scope

Our purpose is to create a space for the unique bottom-up approach from micro-level foundations that this stream of work represents with a number of defining characteristics. • Studying individuals and communities in these contexts in their own right and not as a means to another end, i.e., inside out

• Focus on consumers, entrepreneurs, and marketplaces in the broad range of low income – from extreme poverty to the lower end of lower-middle income

• Starting point of micro-level foundations of thinking, feeling, coping, relating, and sustaining

• Bottom-up approach to generating and aggregating insights

o For designing solutions

o For developing enterprise models

o For sustainable development

• An inter-sector, interdisciplinary orientation aimed toward an audience of researchers, educators, and practitioners in all sectors • Synergies between research, teaching, and practice

• A multi-media portal that provides supporting material and presents voices from these contexts

• An active collaboration with practitioner partners interested in such insights.

The journal will also be distinct in allowing for more balance between rigor and creativity, as well as between cleanly interpretable results and messy reality.

Who is this journal for?

The journal welcomes submissions from academic scholars, researchers, educators, practitioners, consultancies, social enterprises and thought leaders in all sectors

What are the grounds for desk-rejections?

Apart from the lack of fit or lack of quality of the work, papers that need copy-editing will be desk-rejected. Papers that have been turned around without consideration of the nature of the journal or work that has some before in this stream and in related literature may also be desk-rejected. Research papers that do not devote attention to specific translation of research to practice may also be desk-rejected.

What Are the Journal's Objectives?

1. To provide a forum for research, education, and practice at the intersection of a wide-range of low-income contexts and marketplaces.

2. To highlight work on subsistence marketplaces that is ground at the micro-level or reflects ground reality and takes a bottom-up orientation.

3. To provide an ecosystem through the entire research and intervention value cycle from formulation to completion and translation to practice.

What types of submissions will be considered? The journal will also be distinct in allowing for more balance between rigor and creativity, as well as between cleanly interpretable results and messy reality.

A variety of papers are welcomed and supporting multi-media can be submitted with papers.

1. Research Article (refereed; Up to 8000 words)

2. Research Notes (refereed; Up to 4000 words)

3. Perspectives (Up to 4000 words)

4. Case Study (Up to 4000 words)

5. Commentary (Up to 4000 words)

The journal will be fully online. Authors will hold all rights to their work. Authors will take responsibility for hiring copy-editing services to bring their work to the highest quality of presentation.