Title

Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

Document Type

Article

Publication Date

2013

Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Recommended Citation

Kennedy, Marie R. 2013. Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications. Collaborative Librarianship 5(1).