Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
Document Type
Article
Publication Date
2013
Abstract
This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
Original Publication Citation
Kennedy, Marie R. 2013. Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications. Collaborative Librarianship 5(1).
Digital Commons @ LMU & LLS Citation
Kennedy, Marie R., "Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications" (2013). LMU Librarian Publications & Presentations. 12.
https://digitalcommons.lmu.edu/librarian_pubs/12
