This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print and use) and an Excel version (ready to customize).
Kennedy, Marie, "Rubric for Assessment of Your Marketing Plan for E-Resources" (2017). LMU Librarian Publications & Presentations. 38.
Kennedy, Marie R., and Cheryl LaGuardia. 2017. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual, 2nd edition. Chicago: American Library Association.