Marketing Plan for Electronic Resources (template)

Authors

Marie Kennedy, Loyola Marymount UFollow

Document Type

Article

Publication Date

2017

Abstract

This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library’s Electronic Resources, 2^nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.

Publisher Statement

Kennedy, Marie R., and Cheryl LaGuardia. 2017. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual, 2nd edition. Chicago: American Library Association.

Digital Commons @ LMU & LLS Citation

Kennedy, Marie, "Marketing Plan for Electronic Resources (template)" (2017). Librarian Publications & Presentations. 37.
https://digitalcommons.lmu.edu/librarian_pubs/37