This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print) and an Excel version (ready to customize).
Kennedy, Marie R. and LaGuardia, Cheryl, "Rubric for Assessment of Your Marketing Plan for E-Resources" (2012). LMU Librarian Publications. Paper 8.
Kennedy, Marie R., and Cheryl LaGuardia. 2012. Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual®. Chicago: American Library Association.