Inventing a digital evangelical audience
Document Type
Article
Publication Date
1-1-2024
Abstract
This chapter uses a discourse analysis of emails sent from the satirical Christian news site The Babylon Bee to its subscribers to understand how advertisers communicate with digital evangelical audiences. To set the scene for this, she begins with an explanation of the historical stance that evangelicals have had with popular culture and she discusses the role that evangelical audiences have played in the culture wars. she argues that the marketing strategies employed by digital advertisers are fueling the rise of Christian nationalism, a dangerous trend for American evangelicalism and for American democracy.
Original Publication Citation
Laughlin, C. (2024). Inventing a digital evangelical audience in Einstein, M & McFarland Taylor, S. Selling the Sacred: Religion and marketing in the digital age. Routledge.
Digital Commons @ LMU & LLS Citation
Laughlin, Corrina, "Inventing a digital evangelical audience" (2024). Communication Studies Faculty Works. 34.
https://digitalcommons.lmu.edu/comm_fac/34
