"Ethics in the Age of Digital Trading: Rethinking Responsibility in Mod" by Kennedy Solomon and Melissa Fitzpatrick

Date of Completion

5-13-2025

Degree Type

Honors Thesis

Discipline

Business Administration (BADM)

First Advisor

Dr. Melissa Fitzpatrick

Abstract

The rise of digital trading platforms such as Robinhood has transformed retail investing into an accessible activity for the general public. While these platforms claim to democratize investing through commission-free trading and intuitive interfaces, their gamified designs and aggressive marketing raise significant ethical concerns. This paper explores how such apps target inexperienced users, encouraging potentially reckless financial behavior under the guise of empowerment.

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