Document Type

Conference Presentation

Publication Date

11-16-2016

Abstract

Successful library outreach at Loyola Marymount University would be impossible without students. Whether it’s designing an event poster, conducting community tours, spreading information via word-of-mouth, or creating content for social media, students are involved at every level of our programming and outreach efforts. This presentation will explore some of the successes (and failures) of integrating students as employees and volunteers to help promote the college library. By trusting students to carry the message of the library into the campus community, this presentation will illustrate how outreach teams can develop more efficient, organic, and creative marketing strategies.

Original Publication Citation

Andrade, R., & Jackson, J. M. (2016, November 16). Everything Is Awesome: Teaming Up With Students for Library Outreach [Conference Presentation]. Library Marketing and Communications Conference, Dallas, TX.

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