This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library’s Electronic Resources, 2nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.
Citation / Publisher Attribution
Kennedy, Marie R., and Cheryl LaGuardia. 2017. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual, 2nd edition. Chicago: American Library Association.
Kennedy, Marie, "Marketing Plan for Electronic Resources (template)" (2017). LMU Librarian Publications & Presentations. 37.