Launching Growing Your OER Program: A Marketing and Advocacy Toolkit

Authors

• Theresa Huff, Loyola Marymount UniversityFollow
• John M. Jackson, Loyola Marymount UniversityFollow
• Jessea Young, Loyola Marymount UniversityFollow
• Karna Younger, Loyola Marymount UniversityFollow
• Swetta Abeyta, Saint Mary’s College of CaliforniaFollow

Document Type

Conference Presentation

Publication Date

7-23-2026

Abstract

This presentation is for the launch of Growing Your OER Program: A Marketing and Advocacy Toolkit, a free, openly licensed resource designed to help OER champions build awareness, strengthen advocacy efforts, and support sustainable program growth. Funded by a 2025 Michelson Spark Grant, this toolkit was developed to support busy OER authors, small teams, and under-resourced institutions. We created customizable Canva templates, practical guidance, and ready-to-use promotional materials, the toolkit makes OER marketing easier and sustainable.

Original Publication Citation

Abeyta, S., Huff, T., Jackson, J., Young, J., & Younger, K. (2026, July 23). Growing your OER program: A marketing and advocacy toolkit [Webinar].

Digital Commons @ LMU & LLS Citation

Huff, Theresa; Jackson, John M.; Young, Jessea; Younger, Karna; and Abeyta, Swetta, "Launching Growing Your OER Program: A Marketing and Advocacy Toolkit" (2026). Librarian Publications & Presentations. 172.
https://digitalcommons.lmu.edu/librarian_pubs/172

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