Data Briefs

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Favorite Teams and Athletes Data Brief

Brianne Gilbert, Fernando J. Guerra, Vishnu Akella, and Mariya Vizireanu

ABOUT THIS STUDY

The annual Los Angeles Public Opinion Survey conducted by StudyLA involved 20-minute telephone sessions and online surveys with more than 2,000 adults (1,200 phone and 800 online) living in Los Angeles County. Respondents were asked about qualityof-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues. The margin of error is ±3.0% for the entire sample.

ABOUT THIS REPORT

The following data brief contains responses to the survey questions on Los Angeles’ favorite teams and athletes and is divided into two sections: (1) toplines for all respondents, and (2) answers crossed by all major respondent demographics.

QUESTION(S) INCLUDED IN THIS REPORT

Which is your favorite professional team with LA in its name? Lakers | Clippers | Dodgers | Angels | Galaxy | Kings | Sparks | Rams | Chargers | LAFC (2020) Of the following players, who is your favorite athlete that plays for a team with LA in its name? LeBron James | Kawhi Leonard | Cody Bellinger | Mike Trout | Zlatan Ibrahimovic | Anze Kopitar | Candace Parker | Aaron Donald | Phillip Rivers | Carlso Vela | Other
Climate Change Data Brief

Brianne Gilbert, Fernando J. Guerra, Max Dunsker, and Mariya Vizireanu

Research Question How much do you think climate change will affect of the following groups? • You personally • People in the LA region • People in the U.S. • Future generations of people

Highlights • Concern over climate change increases as Angelenos think of large-scale effects. Only one in three Angelenos (39.6%) are concerned climate change will affect them personally while two in three are concerned it will affect future generations (65.9%). • Concern over climate change affecting “you personally” and “people in the LA region” either “a great deal” or “a moderate amount” is over 80% for all demographics. • Concern over climate change affecting future generations “a great deal” decreases with age (68.8% of residents age 18-29 think it will affect future generations compared to 61.8% of residents age 65+).

About this Research StudyLA’s Los Angeles Public Opinion Survey is the largest general social survey of any metropolitan area in urban America.

This question is from the 2020 Los Angeles Public Opinion Survey of over 2,000 adult Los Angeles County residents conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) in January and early February 2020. The survey involved 20-minute telephone sessions and online surveys. Residents were asked about quality- of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues.

The margin of error is ±3.0% for the entire sample of 2,002 residents.

Full report available at LMU.edu/studyLA.
Homelessness Data Brief

Brianne Gilbert, Fernando J. Guerra, Max Dunsker, and Mariya Vizireanu

Highlights

• Over half of residents believe existing funds are best spent on short-term shelters (58%).

• Over half of residents agree that most people who are experiencing homelessness are victims of a lack of economic, social, or medical infrastructures (57%).

• More African Americans (65%) believe people who are experiencing homelessness are victims of a lack of economic, social, or medical infrastructure compared to whites (61%), Latinas/os (54%), or Asians (51%).

• Three out of four residents (78%) agree that declaring a local homelessness state of emergency and giving the mayor full power to site homeless housing is necessary to solve the homelessness crisis.

• By race, Latinas/os (83%) and African Americans (77%) are more likely to agree than whites (75%) and Asians (72%).

• By homeownership, renters (82%) are more likely to agree than home owners (75%).

About this Research

StudyLA’s Los Angeles Public Opinion Survey is the largest general social survey of any metropolitan area in urban America.

These questions are from the 2020 Los Angeles Public Opinion Survey of over 2,000 adult Los Angeles County residents conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) in January and early February 2020. The survey comprised 20-minute telephone sessions and online surveys. Residents were asked about quality-of- life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various topical issues.

The margin of error is ±3.0% for the entire sample of 2,002 adult residents.

Full report available at LMU.edu/studyLA.
School Closure Data Brief

Brianne Gilbert, Fernando J. Guerra, and Mariya Vizireanu

ABOUT THIS STUDY

The COVID-19 Survey conducted by StudyLA involved 15-minute telephone sessions and online surveys with 2,000 adults living in Los Angeles County (1,000 in the city of Los Angeles and 1,000 in the rest of LA County). The survey was conducted in both English and Spanish from March 23rd to April 8th, and respondents were asked a range of questions concerning the COVID-19 pandemic.

ABOUT THIS REPORT

Survey results are presented in two sections:

(1) toplines, or total responses to the question, and (2) crosstabs, or the question crossed by school district and major demographics.

The margin of error for the final sample of 2,000 respondents is ±2%.
Voter Awareness Data Brief

Brianne Gilbert, Fernando J. Guerra, and Mariya Vizireanu

ABOUT THIS STUDY

The 2020 Fall Public Opinion Survey conducted by StudyLA involved 20-minute telephone sessions and online and face-to-face surveys with 1,753 adults living in the city of Los Angeles. The survey was conducted in English, Spanish, Mandarin, and Korean from August 31st to October 25th, and respondents were asked a range of questions concerning Los Angeles.

ABOUT THIS REPORT

Survey results are presented in two sections:

(1) toplines, or total responses for each question, and (2) crosstabs, or all questions crossed by major demographics.

The following report only presents data for residents who are registered to vote (n=1,352) and only shows responses to the survey questions pertaining to awareness about the upcoming election.
COVID-19 Public Opinion Survey Data Brief

Brianne Gilbert, Fernando J. Guerra, Mariya Vizireanu, Max Dunsker, and Vishnu Akella

ABOUT THIS STUDY

The COVID-19 Survey conducted by StudyLA involved 15-minute telephone sessions and online surveys with 2,000 adults living in Los Angeles County (1,000 in the city of Los Angeles and 1,000 in the rest of LA County). The survey was conducted in both English and Spanish from March 23rd to April 8th, and respondents were asked a range of questions concerning the COVID-19 pandemic.

ABOUT THIS REPORT

Survey results are presented in two sections:

(1) toplines, or total responses for each question, and (2) crosstabs, or all questions crossed by major demographics.

The margin of error for the final sample of 2,000 respondents is ±2%.
Race Relations Data Brief

Fernando J. Guerra, Brianne Gilbert, Max Dunsker, and Mariya Vizireanu

ABOUT THIS STUDY The 2020 Presidential Primary Election Exit Poll asked LA County voters about whom they voted for in the Presidential and District Attorney Races, how they voted on various measures, their overall voting experience at their respective vote centers, and what their opinions were on a few questions. The following data brief reports on questions related to public opinion on changes in race relations over the past four years. The data brief consists of two sections: (1) toplines for the questions, and (2) crosstabs, or each question crossed by respondent demographics.
LA Votes: Vote Center Experience Data Brief

Fernando J. Guerra, Brianne Gilbert, and Mariya Vizireanu

The 2020 Presidential Primary Election Exit Poll asked LA County voters about whom they voted for in the Presidential and District Attorney Races, how they voted on various measures, and their overall voting experience at their respective vote centers. The following data brief reports on questions related to the vote center experience as well as knowledge about the switch from polling places for 409 respondents (preliminary data).
LA Votes: Vote Center Experience Data Brief – Update

Fernando J. Guerra, Brianne Gilbert, and Mariya Vizireanu

The 2020 Presidential Primary Election Exit Poll asked LA County voters about whom they voted for in the Presidential and District Attorney Races, how they voted on various measures, and their overall voting experience at their respective vote centers. The following data brief reports on questions related to the vote center experience as well as knowledge about the switch from polling places for 1,253 respondents (preliminary data).
Police Transparency Data Brief

Fernando J. Guerra, Brianne Gilbert, and Mariya Vizireanu

Research Question

Do you agree or disagree that your police department is doing enough to be transparent with the public?

• Strongly agree

• Somewhat agree

• Somewhat disagree

• Strongly disagree

Highlights

• City of LA residents are less likely to agree that the LAPD is doing enough to be transparent (66.5%) than the rest of LA County residents with respect to their own local departments – Sheriff’s Department (73.6%) or other (79.4%)

• By race, African Americans (57.7%) are less likely to agree that their local police department is doing enough to be transparent than Asians (80.5%), whites (74.2%), and Latinas/os (73.4%).

• By tenure, the longer a resident has lived in the region, the less likely they are to agree that their local police department is doing enough to be transparent.

About this Research

StudyLA’s Los Angeles Public Opinion Survey is the largest general social survey of any metropolitan area in urban America.

This question is from the 2020 Los Angeles Public Opinion Survey of over 2,000 adult Los Angeles County residents conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) in January and February 2020. The survey comprised 20- minute telephone interviews and online surveys. Residents were asked about quality- of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various topical issues.

The margin of error is ±3.0%.

For more information: please contact Brianne Gilbert, Associate Director by email at brianne.gilbert@lmu.edu.
Police Trust Data Brief

Fernando J. Guerra, Brianne Gilbert, and Mariya Vizireanu

Research Question

How much of the time do you trust the following groups to do what is right?

• Just about always

• Most of the time

• Only some of the time

• None of the time

Highlights

Trust

Don’t Trust

• Just over 60% of Angelenos trust their police department to do what is right, a consistenttrend since 2017.

• Only one in three African Americans trust their police department to do what is right.

• Trust increases with age and higher annual household income and is highest among Asians (76%), those with an annual household income of $150K or higher (71%), conservatives (71%), and whites (70%).

About this Research

StudyLA’s Los Angeles Public Opinion Survey is the largest general social survey of any metropolitan area in urban America.

This question is from the Los Angeles Public Opinion Survey of adult Los Angeles County residents conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) every January. The survey comprises 20-minute telephone interviews and online surveys. Residents are asked about quality-of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various topical issues.

The margin of error is ±3.0%.

Note, in 2017, the question was only asked of city of Los Angeles residents while in 2018-2020, the question was asked of all Los Angeles County residents.
Vote Center Awareness Data Brief

Fernando J. Guerra, Brianne Gilbert, and Mariya Vizireanu

ABOUT THIS STUDY

The annual Los Angeles Public Opinion Survey conducted by StudyLA involved 20-minute telephone sessions and online surveys with more than 2,000 adults (1,100 phone and 900 online) living in Los Angeles County. Respondents were asked about quality-of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues. The margin of error is ±3.0% for the entire sample.

ABOUT THIS REPORT

The following report contains responses to the question on vote center awareness for (1) respondents (voters) to the 2018 Exit Poll (n=1,546) and the 2020 Los Angeles Public Opinion Survey (n=2,002), and (2) respondents (residents) to the 2020 Los Angeles Public Opinion Survey (LAPOS) crossed by major demographics.
2020 Police and Community Relations Survey Data Brief

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, and Max Dunsker

The 2020 Police and Community Relations Survey conducted by StudyLA involved 20-minute telephone sessions and online and face-to-face surveys with 1,753 adults living in the city of Los Angeles. The survey was conducted in English, Spanish, Mandarin, and Korean from August 31st to October 25th, and respondents were asked a range of questions concerning policing in Los Angeles.

ABOUT THIS REPORT

Survey results are presented in two sections:

(1) toplines, or total responses for each question, and (2) crosstabs, or all questions crossed by major demographics.

The following report presents data pertaining to all substantive questions. Note that all questions were asked of the entire sample (n=1,753) except for the three questions on the most impactful experience with the LAPD. These three questions were asked only of those respondents who indicated that they had previous experiences with the LAPD (n=1,127). The survey also asked three open-ended questions, allowing residents to put their thoughts into their own words. These answers were thematically coded by StudyLA researchers to create answer category, and each response could be coded with multiple such categories. Thus, the sum of response categories may not add up to 100% on the tables for open-ended questions. If a respondents' answer was off topic and did not address the question asked, it was coded as "not a response" and not included in further analysis. Additionally, only open-ended responses that were mentioned by at least 8% are included in the crosstabs. Lastly, note that full question wording is presented on pages 2-3 of the data brief, while the data tables might show condensed wording due to space.
LA Votes: Vote Center Experience Data Brief – Final

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Max Dunsker, and Vishnu Akella

The 2020 Presidential Primary Election Exit Poll asked LA County voters for whom and for what they voted and their overall voting experience at their respective vote centers. The following data brief reports on questions related to the vote center experience as well as knowledge about the switch from polling places for 3,596 respondents. See Addendum for questions crossed by the time the respondent voted.
Race Relations and Hate Crimes

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, and Alex Kempler

ABOUT THIS STUDY

The 2020 Presidential Primary Election Exit Poll asked LA County voters about whom they voted for in the Presidential and District Attorney Races, how they voted on various measures, their overall voting experience at their respective vote centers, and what their opinions were on a few questions. The following data brief reports on questions related to public opinion on changes in race relations over the past four years.

The data brief consists of two sections:

(1) toplines for the questions, and (2) crosstabs, or each question crossed by respondent demographics.
Residents' Views on LAPD and its Policies

Fernando J. Guerra, Brianne Gilbert, Alex Kempler, and Mariya Vizireanu

METHODOLOGIES

Reported protocols include the methodologies employed by the most recent iterations of the Public Opinion Survey, Exit Poll, and the Riots Survey. Methods for the previous versions of these instruments have been similar and included minimal variations. Details for each year’s methodologies are available upon request.

LOS ANGELES PUBLIC OPINION SURVEY

As part of Forecast LA’s unique approach to forecasting in the Los Angeles region, the Center for the Study of Los Angeles (StudyLA) conducted an outlook survey. The Los Angeles Public Opinion Survey involved 20-minute telephone sessions and online surveys with more than 2,400 adults (1,800 phone and 600 online) living in Los Angeles County. Survey respondents were asked about quality-of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues.

SAMPLING

Since the primary purpose of this study was to gather representative input from adult residents within the Los Angeles region, an initial random digit dial (RDD) sample was employed. The RDD sample was drawn by determining the active phone exchanges (the first three numbers of a seven-digit phone number) and blocks with a given sampling area (in this case, by the zip codes that comprise the county). A random list of all active residential and cell phone numbers in the area was produced. This method included both listed and unlisted phone numbers. Listed samples were used to meet particular quotas for racial/ethnic categories and geographic location. The online portion was comprised of responses from double opt-in respondents who have agreed to participate in surveys. Real-time sampling and survey publishing services were also used to target respondents outside of the initial reach. Finally, listed samples were used to fill gaps within racial/ethnic and geographic quotas. For all methods, adult respondents in LA County were targeted and then randomly selected within their group.

SCREENERS

The protocol for this study involved asking potential respondents a series of questions, referred to as screeners, which were used to ensure that the person lived within the county and was at least 18 years old. The target sample size was 1,200 residents from the city of Los Angeles and 1,200 residents from Los Angeles County who live outside the city of LA. The first quota was a random digit dialing of approximately 750 residents (with 66% cell phone). The online survey ran concurrently with a target sample size of 600 respondents. The remaining racial/ethnic and geographic quotas were determined based on the fallout: 400 African American residents, 600 Asian residents, 400 residents from the San Fernando Valley (only within the city of Los Angeles) and 400 residents from the San Gabriel Valley. Given the demographic proportion of Latino and white residents in the region, as expected, both groups naturally fell out from the initial wave of online and phone respondents.

DATA COLLECTION

Telephone surveys were conducted the first four full weeks in January 2017 and first two weeks in February between the hours of 4:30pm and 9pm during the week, 10am to 4pm on Saturday, and 10am to 5pm on Sunday. The survey was translated into Spanish, Mandarin, and Korean. Translators who spoke Spanish, Mandarin, and Korean were available to conduct interviews for residents who only spoke, or were more comfortable speaking any of those languages. The online survey ran from January 13 to January 26 and was available in English and Spanish. The margin of error is ±3.0%. The 2,404 responses collected in 2017 for this survey are weighted based on respondents’ self-identified racial/ethnic group, gender, age, and geographic location matching them to the most recently available population parameters from the American Community Survey (ACS) estimates.

LOS ANGELES VOTES EXIT POLL

As cities like Los Angeles grow in size and diversity, accurately polling voters becomes a vital tool for understanding decisions that improve voters’ perceptions about their quality of life and their choices at the ballot box. Since 2005, the StudyLA “LA Votes” project has conducted eleven exit polls in the Los Angeles area, performing the largest per-capita exit poll in the nation for over ten years. The Los Angeles Votes project began as a response to exit poll discrepancies in the 2000 and 2004 Presidential Elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. The racially stratified homogeneous precinct approach was designed by StudyLA researchers to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it LAPD | 15 thomas and dorothy leavey center for the study of los angeles loyola marymount university, 1 lmu drive, suite 4119, los angeles, ca 90045comes to racial and ethnic voting patterns, since voting patterns of a racial or ethnic group living within a racial and ethnic enclave are different from voting patterns of racial and ethnic groups living in racial and ethnic enclaves dissimilar to their own. The 2016 Presidential General Election Exit Poll asked voters whom they voted for and why, as well as how they voted on various propositions. In addition, voters were asked about quality-of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues. Voters were also asked for general demographic information such as income, race/ethnicity, political ideology, religion, education, etc.

POLLING PLACE SELECTION

All polling places were located in the city of Los Angeles. Twenty-five polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the ACS estimates. This sampling methodology resulted in five polling places of each racial/ethnic category in the city of Los Angeles: white, black/African American, Latino, Asian, and mixed racial and ethnic groups.

SAMPLING

Field researchers were advised to ask every other person who exited the polling place to participate in the survey. If that person refused to participate, researchers were instructed to maintain the same skip pattern and continue to ask every other person who exited the polling place to participate in the survey. Some polling places served multiple precincts.

DATA COLLECTION

The 2016 Presidential General Election Exit Poll was conducted on November 8, 2016. More than one hundred LMU students served as field researchers, distributing anonymous English and Spanish exit poll surveys in the city of Los Angeles from 7:00 am to 8:00 pm on Election Day. Field supervisors collected completed surveys throughout the day and a majority of the data were entered by 8:00 pm. The remaining surveys were entered in the days following the election. Over the course of Election Day, 2,829 surveys in English and Spanish were collected by field researchers. The margin of error is ±3.0%. The 2,829 responses collected in 2016 for this survey are weighted based on respondents’ self-identified racial/ethnic group, gender, age, and geographic location matching them to the most recently available population parameters from the ACS estimates.

LOS ANGELES RIOTS SURVEY

In observance of the 5th (1997), 10th (2002), 15th (2007), 20th (2012) and 25th (2017) Anniversary of the LA Riots and Civil Unrest, StudyLA conducted cross-sectional phone surveys of Angelenos and tabulated them to effectively create a longitudinal study of residents’ attitudes toward the city in light of the 1992 Riots. In 2017 StudyLA conducted a survey of 1,203 randomly selected and ethnically represented residents in the city of Los Angeles. The survey was part of the 2017 Public Opinion Survey, using the same methodology. The margin of error is ± 3.0%. The 1,203 responses collected in 2017 for this survey are weighted based on respondents’ self-identified racial/ethnic group, gender, age, and geographic location matching them to the most recently available population parameters from the ACS estimates.
2018 LA Votes for Governor

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly andmore accurately reflect ethnic voting patterns discovered by exit polls.

In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own.

The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places in Los Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distribution and the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for Governor - Certified Results Update

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places in Los Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distribution and the remainder was completed the following day. Over the course of Election Day,1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for Measure W

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places inLos Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distributionand the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for Parcel Tax

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL

METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places inLos Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distributionand the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for Sheriff

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL

METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places in Los Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distribution and the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for Sheriff - Certified Results Update

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL

METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places in Los Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distribution and the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
2018 LA Votes for U.S. Senate

Fernando J. Guerra, Brianne Gilbert, Mariya Vizireanu, Alex Kempler, and Alejandra Alarcon

2018 GUBERNATORIAL GENERAL ELECTION EXIT POLL

METHODOLOGY

As Los Angeles continues to change and grow, accurate exit polling becomes a vital tool for understanding, developing theory on, and improving voter experience, behavior, preferences, and opinions. Los Angeles Votes is a series of exit polls and polling place studies in Los Angeles known for the use of a breakthrough sampling methodology – the racially stratified homogenous precinct approach – and becoming the largest per-capita exit poll in the nation.

Since 2005, StudyLA has conducted fifteen projects, resulting in some of the most accurate exit polling results of every major election in Los Angeles. Los Angeles Votes began as a response to exit poll discrepancies in the 2000 and 2004 presidential elections. Ethnic breakdowns from exit polls conducted during these elections skewed Latino voters towards the Republican candidate while no other data supported this trend. StudyLA researchers designed the racially stratified homogenous precinct approach to address this sampling anomaly and more accurately reflect ethnic voting patterns discovered by exit polls. In contrast to conventional sampling methodologies, the racially stratified homogenous precinct approach places an emphasis on location when it comes to racial and ethnic voting patterns. Voting patterns of a racial or ethnic group living within a racial or ethnic enclave are different from voting patterns of a racial or ethnic group living within a racial or ethnic enclave dissimilar to their own. The 2018 Gubernatorial General Election Exit Poll asked voters about whom they voted for in U.S. Senate, State and Los Angeles County races, how they voted on various propositions, and their overall voting experience at their respective polling places. In addition, voters were asked about various civic concerns. They were also asked for general demographic information such as race/ethnicity, political ideology, education, income, employment status, etc.

POLLING PLACE SELECTION

Field researchers collected surveys at 25 polling places located in Los Angeles County. Some polling places served multiple precincts. The polling places were selected via the racially stratified homogenous precinct approach. Geographic location matching for the racially stratified homogenous precinct approach used the most recently available population figures from the American Community Survey (ACS) estimates. This sampling methodology results in five polling places of each racial/ethnic category in Los Angeles County: white, African American, Latino, Asian American, and mixed precincts.

SAMPLING

This study is only of at-poll voters. Field researchers were instructed to ask every other person who exited the polling place to participate in the survey.

DATA COLLECTION

The 2018 Gubernatorial General Election Exit Poll was conducted on November 6, 2018. More than 125 LMU students served as field researchers, distributing surveys in both English and Spanish from 7:00am to 8:00pm at 25 randomly selected polling places inLos Angeles County. Field supervisors collected completed surveys at three times throughout the day. Data entry began on the same day as survey distributionand the remainder was completed the following day. Over the course of Election Day, 1,546 English and Spanish surveys were collected.

REPORTING DATA

The margin of error is ±3.0 percent. The 1,546 responses collected in 2018 for this survey are weighted based on respondent self-identified racial/ethnic group, gender, age, and political party, matching them to the most recently available population parameters and voting demographic estimates. Datasets are available in Excel and Stata. All numbers represent percentages, unless otherwise indicated. Due to rounding and multiple response questions, not all rows or columns total 100%.

SURVEY APPROVAL

Approval to begin survey administration was granted from the Institutional Review Board at Loyola Marymount University.
Foothill Gold Line

Brianne Gilbert, Alex Kempler, and Mariya Vizireanu

METHODOLOGY

In Fall 2017, Foothill Gold Line contracted with the Thomas and Dorothy Leavey Center for the Study of Los Angeles at LMU in order to conduct an intercept survey on parking needs for the Metro Gold Line Foothill Extension. The study involved intercept surveys with 1,518 adults arriving and departing from six stations: South Pasadena, Fillmore, Sierra Madre Village, Azusa Downtown, Monrovia, and Arcadia. An additional 447 respondents completed the survey. However since they started their Foothill Gold Line travels outside the six stations they were removed from much of the analysis. Subjects were surveyed between 3:00 pm-8:00 pm on November 1-2, 7-9, and 14-16, with rotating station assignments and field researchers each day. A team of three to seven student field researchers and one field supervisor surveyed riders at two to three locations each day. The protocol for this study involved asking potential respondents a screener to ensure that the person was at least 18 years old. A skip pattern of every other person was also utilized to ensure unbiased collection of data during a rush of potential respondents. The survey was also translated into Spanish, and Spanish speakers were available to ask screener questions and answer any questions respondents might have. Data are weighted for accuracy based on average onboarding numbers by station, provided by Metro. Those riders who began at a station off of the Foothill Gold Line (both including and not including Union Station) are not included in weighted percentages. For the purposes of this report, numbers by station, including both “other” categories, are included. The margin of error is ±2.0% for the core sample of 1,518 respondents.

RESEARCH SUMMARY

The following report consists of five sections: overall weighted toplines, questions by station (including then excluding the “other” categories”), weighted questions by parking cost, and weighted questions by phase. The crosstabs provide insight into parking efficacy at each station, parking efficacy based on the cost of parking at each station, as well as parking efficacy depending on whether the station falls into phase one or phase two. To start, most riders generally drive, bike, walk, or skateboard to their station, while those who do not drive do so because the station is a walkable or bikeable distance, and/or because they do not have a vehicle available. Riders who do arrive by car or motorcycle are likely to park in a Metro structure or lot because of free parking or convenience. However, even at paid parking stations, riders are most likely to park in a Metro parking lot or structure as opposed to parking on the street or in a non-Metro lot/structure. Only about 1 out of 5 riders who start at stations with free parking said that they switched stations after paid parking was implemented to avoid the fees. Yet, a majority of riders still use the station closest to their home, regardless of whether parking is paid or free. For the majority of riders, the distance from home to the closest station is less than 10 minutes, and is less than 20 minutes for nearly everyone else. Finally, Phase 2 stations have a higher proportion of drivers, as well as do stations with free parking lots. The accuracy of these data is indicated by high response rates and low margin of error.
Race Relations: 2017 Los Angeles Public Opinion Survey

Fernando J. Guerra, Brianne Gilbert, and Alex Kempler

2017 PUBLIC OPINION SURVEY METHODOLOGY

As part of Forecast LA’s unique approach to forecasting in the Los Angeles region, the Center for the Study of Los Angeles conducted an outlook survey. The Los Angeles Public Opinion Survey involved 20-minute telephone sessions and online surveys with more than 2,400 adults (1,800 phone and 600 online) living in Los Angeles County. Survey respondents were asked about quality-of-life perceptions, personal economic wellbeing, economic concerns, overall life satisfaction, and various civic issues. Los Angeles Public Opinion Survey Sampling Since the primary purpose of this study was to gather representative input from adult residents within the Los Angeles region, an initial random digit dial (RDD) sample was employed. The RDD sample was drawn by determining the active phone exchanges (the first three numbers of a seven-digit phone number) and blocks with a given sampling area (in this case, by the zip codes that comprise the county). A random list of all active residential and cell phone numbers in the area was produced. This method included both listed and unlisted phone numbers. Listed samples were used to meet particular quotas for racial/ethnic categories and geographic location. The online portion was comprised of responses from double opt-in respondents who have agreed to participate in surveys. Real-time sampling and survey publishing services were also used to target respondents outside of the initial reach. Finally, listed samples were used to fill gaps within racial/ethnic and geographic quotas. For all methods, adult respondents in LA County were targeted and then randomly selected within their group.

SCREENERS

The protocol for this study involved asking potential respondents a series of questions, referred to as screeners, which were used to ensure that the person lived within the county and was at least 18 years old. The target sample size was 1,200 residents from the city of Los Angeles and 1,200 residents from Los Angeles County who live outside the city of LA. The first quota was a random digit dialing of approximately 750 residents (with 66% cell phone). The online survey ran concurrently with a target sample size of 600 respondents. The remaining racial/ethnic and geographic quotas were determined based on the fallout: 400 African American residents, 600 Asian residents, 400 residents from the San Fernando Valley (only within the city of Los Angeles) and 400 residents from the San Gabriel Valley. Given the demographic proportion of Latino and white residents in the region, as expected, both groups naturally fell out from the initial wave of online and phone respondents.

DATA COLLECTION

Telephone surveys were conducted the first four full weeks in January 2017 and first two weeks in February between the hours of 4:30pm and 9pm during the week, 10am to 4pm on Saturday, and 10am to 5pm on Sunday. The survey was translated into Spanish, Mandarin, and Korean. Translators who spoke Spanish, Mandarin, and Korean were available to conduct interviews for residents who only spoke, or were more comfortable speaking any of those languages. The online survey ran from January 13 to January 26 and was available in English and Spanish. The margin of error is ±3.0% for the entire sample of 2,404 residents.