Faculty publications from the Department of Marketing & Business Law at LMU can be found here.


Submissions from 2014


The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, My Bui, Courtney M. Droms, and Georgiana Craciun

Submissions from 2010


An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors, Can Uslay, Z. Ayca Altintig, and Robert D. Winsor

Submissions from 2006


A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry, Andrew J. Rohm

Submissions from 2003


Investigating Internet Channel Opportunities and Challenges: Managers' Experiences Across Five Industries, Andrew J. Rohm