Faculty publications from the Department of Marketing & Business Law at LMU can be found here.

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Submissions from 2021

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Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, and Noriko Ward

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Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic, David Stewart

Submissions from 2020

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Impact of message design on banner advertising involvement and effectiveness: An empirical investigation, Andrew Rohm

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Cognitive and affective scarcities and relational abundance: lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces, Madhu Viswanathan

Submissions from 2019

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Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach, Andrew Rohm and Julian Saint Clair

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Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model, Madhu Viswanathan

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Subsistence Marketplaces: Challenges and Opportunities, Madhu Viswanathan

Submissions from 2017

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An Empirical Analysis of Demand Variations and Markdown Policies for a Fashion Retailer, Aidin Namin

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Is the Internet Killing your Creative Potential?, Matt Stefl and Andrew Rohm PhD

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A comment on privacy, David Stewart

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Mysteries, markets, and myths: Publishing relevant policy research, David Stewart

Submissions from 2016

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Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions, Andrew Rohm

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Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion, Andrew Rohm

Submissions from 2015

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Big Data Decision Making, Mark Mallinger and Matt Stefl

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Do Consumer Demographics Affect Dynamic Price Markdowns of Seasonal Goods?, Aidin Namin

Submissions from 2014

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The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, My Bui, Courtney M. Droms, and Georgiana Craciun

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Female hurricanes are deadlier than male hurricanes, Madhu Viswanathan

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Reply to Bakkensen and Larson: Population may matter but does not alter conclusions, Madhu Viswanathan

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Reply to Christensen and Christensen and to Malter: Pitfalls of erroneous analyses of hurricanes names, Madhu Viswanathan

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Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier, Madhu Viswanathan

Submissions from 2013

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A mixed-method approach to examining brand-consumer interactions driven by social media, Andrew Rohm

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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance, Andrew Rohm

Submissions from 2012

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Antecedents of Consumer Attitudes Toward Mobile Marketing: A Comparative Study of Youth Markets in the United States and China, Andrew Rohm

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Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing, Andrew Rohm

Submissions from 2011

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Measuring Customer Satisfaction Using SERQUAL Survey, Aidin Namin

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Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment, Andrew Rohm

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We’re All Connected: The Power of the Social Media Ecosystem, Andrew Rohm

Submissions from 2010

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Factors influencing Chinese youth consumers' acceptance of mobile marketing, Andrew Rohm

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Tuning In and Tuning Out: Media Multitasking Among Young Consumers, Andrew Rohm

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An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors, Can Uslay, Z. Ayca Altintig, and Robert D. Winsor

Submissions from 2009

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Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-country Study of Youth Markets, Andrew Rohm

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If It’s Legal, Is It Acceptable?, Andrew Rohm

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Multitasking Youth, Andrew Rohm

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The role of method: Some parting thoughts from a departing editor, David Stewart

Submissions from 2008

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How to Market to Generation M(obile), Andrew Rohm

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Toward a Framework for Assessing Covert Marketing Practices, Andrew Rohm

Submissions from 2006

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An Exploratory Cross-Market Study of Mobile Marketing Acceptance, Andrew Rohm

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A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry, Andrew J. Rohm

Submissions from 2005

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The Coming Era of ‘Brand in the Hand’ Marketing, Andrew Rohm

Submissions from 2004

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A Typology of Online Shoppers Based on Shopping Motivations, Andrew Rohm

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Consumers’ Protection of Online Privacy and Identity, Andrew Rohm

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Customer-focused online exchange strategies: Does one size fit all?, Andrew Rohm

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Just What the Doctor Ordered: The Role of Information Sensitivity and Trust in Reducing Medical Information Privacy Concern, Andrew Rohm

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Strategic Measure of Competitiveness for Ranked Data, Andrew Rohm

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The Evolution of E-Business Strategies, Andrew Rohm

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The Evolving Role of the Internet in Marketing Strategy: An Exploratory Study, Andrew Rohm

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The Use of Online Marketplaces for Competitive Advantage: A Latin American Perspective, Andrew Rohm

Submissions from 2003

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The 411 on Mobile Privacy, Andrew Rohm

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Investigating Internet Channel Opportunities and Challenges: Managers' Experiences Across Five Industries, Andrew J. Rohm

Submissions from 2000

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Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-in and Opt-out Alternatives, Andrew Rohm