Works from 2021
Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, and Noriko Ward
Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic, David Stewart
Works from 2020
Impact of message design on banner advertising involvement and effectiveness: An empirical investigation, Andrew Rohm
Cognitive and affective scarcities and relational abundance: lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces, Madhu Viswanathan
Works from 2019
Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach, Andrew Rohm and Julian Saint Clair
Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model, Madhu Viswanathan
Subsistence Marketplaces: Challenges and Opportunities, Madhu Viswanathan
Works from 2017
An Empirical Analysis of Demand Variations and Markdown Policies for a Fashion Retailer, Aidin Namin
Revisiting Customers' Perception of Service Quality in Fast Food Restaurants, Aidin Namin
Is the Internet Killing your Creative Potential?, Matt Stefl and Andrew Rohm PhD
A comment on privacy, David Stewart
Mysteries, markets, and myths: Publishing relevant policy research, David Stewart
Works from 2016
Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions, Andrew Rohm
Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion, Andrew Rohm
Works from 2015
Big Data Decision Making, Mark Mallinger and Matt Stefl
Do Consumer Demographics Affect Dynamic Price Markdowns of Seasonal Goods?, Aidin Namin
Works from 2014
The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, My Bui, Courtney M. Droms, and Georgiana Craciun
Female hurricanes are deadlier than male hurricanes, Madhu Viswanathan
Reply to Bakkensen and Larson: Population may matter but does not alter conclusions, Madhu Viswanathan
Reply to Christensen and Christensen and to Malter: Pitfalls of erroneous analyses of hurricanes names, Madhu Viswanathan
Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier, Madhu Viswanathan
Works from 2013
A mixed-method approach to examining brand-consumer interactions driven by social media, Andrew Rohm
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance, Andrew Rohm
Works from 2012
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing, Andrew Rohm
Works from 2011
Measuring Customer Satisfaction Using SERQUAL Survey, Aidin Namin
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment, Andrew Rohm
We’re All Connected: The Power of the Social Media Ecosystem, Andrew Rohm
Works from 2010
Factors influencing Chinese youth consumers' acceptance of mobile marketing, Andrew Rohm
Tuning In and Tuning Out: Media Multitasking Among Young Consumers, Andrew Rohm
An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors, Can Uslay, Z. Ayca Altintig, and Robert D. Winsor
Works from 2009
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-country Study of Youth Markets, Andrew Rohm
If It’s Legal, Is It Acceptable?, Andrew Rohm
Multitasking Youth, Andrew Rohm
The role of method: Some parting thoughts from a departing editor, David Stewart
Works from 2008
How to Market to Generation M(obile), Andrew Rohm
Toward a Framework for Assessing Covert Marketing Practices, Andrew Rohm
Works from 2006
An Exploratory Cross-Market Study of Mobile Marketing Acceptance, Andrew Rohm
A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry, Andrew J. Rohm
Works from 2005
The Coming Era of ‘Brand in the Hand’ Marketing, Andrew Rohm
Works from 2004
A Typology of Online Shoppers Based on Shopping Motivations, Andrew Rohm
Consumers’ Protection of Online Privacy and Identity, Andrew Rohm
Customer-focused online exchange strategies: Does one size fit all?, Andrew Rohm
Strategic Measure of Competitiveness for Ranked Data, Andrew Rohm
The Evolution of E-Business Strategies, Andrew Rohm
The Evolving Role of the Internet in Marketing Strategy: An Exploratory Study, Andrew Rohm
The Use of Online Marketplaces for Competitive Advantage: A Latin American Perspective, Andrew Rohm
Works from 2003
The 411 on Mobile Privacy, Andrew Rohm
Investigating Internet Channel Opportunities and Challenges: Managers' Experiences Across Five Industries, Andrew J. Rohm
Works from 2000
Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-in and Opt-out Alternatives, Andrew Rohm
