Faculty publications from the Department of Marketing & Business Law at LMU can be found here.
Submissions from 2017
Is the Internet Killing your Creative Potential?, Matt Stefl and Andrew Rohm PhD
Submissions from 2015
Big Data Decision Making, Mark Mallinger and Matt Stefl
Submissions from 2014
The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, My Bui, Courtney M. Droms, and Georgiana Craciun
Submissions from 2010
An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors, Can Uslay, Z. Ayca Altintig, and Robert D. Winsor
Submissions from 2006
A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry, Andrew J. Rohm
Submissions from 2003
Investigating Internet Channel Opportunities and Challenges: Managers' Experiences Across Five Industries, Andrew J. Rohm